‘MagicMike’ took us to the "End of the World" to Unlock the concept of Extra Cold Refreshment. We shot in the snow on the outskirts of Ushuaia, the most southern city in Argentina. Set to the soundtrack of the Sugar Hill Gang's "Rappers Delight" we launched the film on the 40th anniversary of the song.

CASTLE LITE /

MagicMike

Director of photography / Paul Gilpin

Production / EGGFILMS / 7SEAS

Agency / Ogilvy Cape Town.

Post Production / Strangelove

A Brand new entertainment offering called BLACK launched with ‘CAVEMAN’. The television spot takes consumers back in time to bring the entertainment platform's future of entertainment concept to the fore "If you don’t have Black, you’re living in the past."

CellCBLACK /

Caveman

Director of photography / WERNER MARITZ

Production / VELOCITY FILMS.

Agency / JOE PUBLIC UNITED.

Post Production / NHB Berlin

The task / A range of films for 5 SUVs and 8 different markets in MAE and Africa. The challenge / Show quality time without showing faces. The solution / The one thing that unites all of us. Music.

HYUNDAI /

Quality Time

Director of photography / WERNER MARITZ

Production / Bonaparte films.

Agency / Jung von Matt.

Post Production / NHB Berlin

Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle.  ‘Handle Anything’ explores its more aspirational qualities, while holding on to the marque’s authentic, South African charm.

TOYOTA /

Handle Anything

Director of photography / Paul Gilpin

Production / VELOCITY FILMS

Agency / FCB JHB

Post Production / Strangelove & LEFT

Boss Zonke explores the humorous notion of an average guy transformed into celebrity Riky Rick when he recharges with MTN Cellular and gets that winning Feeling. 

MTN /

Boss Zonke

Director of photography / Paul Gilpin

Production / EGG FILMS

Agency / TBWA JHB

Post Production / LEFT

Agency JOE PUBLIC UNITED thought that crisp refreshment of Flying Fish tastes like skiing behind dolphins. ADSG figured this what it looks like.

FLYING FISH /

Dolphins 

Director of photography / eugenio galli

Production / TRIPLANE

Agency / JOE PUBLIC UNITED

Post Production / STRANGELOVE

Family Time for DDB South Africa aims to make one simple point –The most important things you can give your family are your presence and your time. And if you can do that, through good times and bad, then you will remain close for life.

MCDONALDS /

Family Time

Director of photography / Calib HEYMANN

Production / VELOCITY FILMS

Agency / DDB

Post Production / LEFT

FCB Cape town devised the JIG for a Coca Cola global campaign. ADSG & Velocity films produced the launch TVC, a series of  internet spots and a myriad of graphic content for social media with Tenant McKay.

COCACOLA /

Get Jiggy 

Director of photography / PAUL GILPIN

Production / VELOCITY FILMS

Agency / FCB CAPE TOWN

Post Production / STRANGELOVE

In this spot, ‘herds’ of  Titleist golfers search for their balls in hazards as Tiger heroically makes his way to the tee like a predator, preparing to strike with a superior Bridgestone B330 Ball.

BRIDGESTONE /

The Herd

Director of photography / PETER tischhauser

Production / VELOCITY FILMS

Agency / publicis

Post Production / Black Ginger

Ogilvy JHB conceived “Tumi’ an actor in a big budget feature film - Pitched as the quintessential Lunch Bar man on a mission to succeed. ADSG teamed up with Starfilms in Prague to bring Tumi’s mischievous antics, promoting his small car wash business to life.

CADBURYS /

Tumi’s Carwash

Director of photography / WERNER MARITZ

Production / VELOCITY FILMS & STAR FILMS

Agency / OGILVY JHB

Post Production / BLACKGINGER

Nothing can challenge the raw excitement and maneuverability of drone racing, except perhaps driving the all new Nissan Micra.

NISSAN /

Drones

Director of photography / PAUL GILPIN

Production / VELOCITY FILMS

Agency / TBWA JHB

Post Production / BLACKGINGER

’Triplets’ taps into the insight that South Africans are inherently joyful, and we have this joy within each and every one of us right from the very beginning. Glassworks in London helped ADSG bring this to life using motion capture performances of South African musicians The SOIL singing ‘JOY’.

CADBURY /

Triplets

Director of photography / WERNER MARITZ

Production / VELOCITY FILMS

Agency / OGILVY JHB

Post Production / GLASSWORKS LONDON

Limited Access within Cape National Park meant production was curtailed to a small area of rocks to shoot the New Toyota Prado. ADSG teamed up with BLACKGINGER to transform the footage and get the Prado exactly where it needed to be.

TOYOTA /

Bird

Director of photography / WERNER MARITZ

Production / VELOCITY FILMS

Agency / OGILVY JHB

Post Production / GLASSWORKS LONDON

ADSG and BLACKGINGER teamed up to transform basic scenes shot on a simple set into a fully realized aquarium. The actresses had to imagine that they were interacting with real fish. The underwater plants, particles and bubbles and animated fish were all created in CGI.

CADBURYS /

Aquarium

Director of photography / WERNER MARITZ

Production / VELOCITY FILMS

Agency / OGILVY JHB

Post Production / BLACKGINGER

DIGITAL DOMAIN in LA helped ADSG wind back the clock to a farm in 1973. An impressive Time-lapse scene created entirely in 3D shows how Liberty had the foresight back then to Invest in what would later become the richest square mile in Africa.

LIBERTY /

Sandton

Director of photography /  PETER tischhauser

Production / VELOCITY FILMS

Agency / FOXP2 JHB

Post Production / DIGITAL DOMAIN LA

In a world where everything is connected and every connection is the difference between profit and loss - Stanlib is on the ground connecting the dots.

STANLIB /

Connections

Director of photography /  PETER tischhauser

Production / VELOCITY FILMS

Agency / FOXP2 JHB

Post Production / BLACKGINGER

ADSG interpreted BBDO’s Monkey on your back concept as a live action  puppeteer’d event. Every actor and Puppets performance was shot individually, and with the help of BLACKGINGER were composited & enhanced in 3D to create an absurd visual fiasco.

CHICKEN LICKEN /

Monkey

Director of photography /  PETER tischhauser

Production / VELOCITY FILMS

Agency / NET#WORK BBDO

Post Production / BLACKGINGER

SHOWMAX /

Gamechangers

Director of photography / Paul Gilpin

Production / EGGFILMS

Agency / Showmax.

Post Production / Chocolate Tribe & Strangelove

Some change the Game. Showmax - Africa's premium streaming platform changes the way we watch it with a new Live-Stream offering. Using a combination of motion capture, 3D set pieces and Live action, we brought Mohammad Ali back into the ring.