FLYING FISH /
WHAT THE FLYING FISH?!
Director of photography / ADAM BENTEL
Production / EGG FILMS
Agency / JOE PUBLIC
Post Production / STRANGELOVE / BLACK GINGER
What the Flying Fish is this anyway? Embracing a world of off-beat characters, we find ourselves in a weird and wonderful world. It doesn’t all makes sense, but that’s the point.
‘MagicMike’ took us to the "End of the World" to Unlock the concept of Extra Cold Refreshment. We shot in the snow on the outskirts of Ushuaia, the most southern city in Argentina. Set to the soundtrack of the Sugar Hill Gang's "Rappers Delight" we launched the film on the 40th anniversary of the song.
CASTLE LITE /
MagicMike
Director of photography / Paul Gilpin
Production / EGGFILMS / 7SEAS
Agency / Ogilvy Cape Town.
Post Production / Strangelove
A Brand new entertainment offering called BLACK launched with ‘CAVEMAN’. The television spot takes consumers back in time to bring the entertainment platform's future of entertainment concept to the fore "If you don’t have Black, you’re living in the past."
CellCBLACK /
Caveman
Director of photography / WERNER MARITZ
Production / VELOCITY FILMS.
Agency / JOE PUBLIC UNITED.
Post Production / NHB Berlin
The task / A range of films for 5 SUVs and 8 different markets in MAE and Africa. The challenge / Show quality time without showing faces. The solution / The one thing that unites all of us. Music.
HYUNDAI /
Quality Time
Director of photography / WERNER MARITZ
Production / Bonaparte films.
Agency / Jung von Matt.
Post Production / NHB Berlin
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle. ‘Handle Anything’ explores its more aspirational qualities, while holding on to the marque’s authentic, South African charm.
TOYOTA /
Handle Anything
Director of photography / Paul Gilpin
Production / VELOCITY FILMS
Agency / FCB JHB
Post Production / Strangelove & LEFT
Boss Zonke explores the humorous notion of an average guy transformed into celebrity Riky Rick when he recharges with MTN Cellular and gets that winning Feeling.
MTN /
Boss Zonke
Director of photography / Paul Gilpin
Production / EGG FILMS
Agency / TBWA JHB
Post Production / LEFT
Agency JOE PUBLIC UNITED thought that crisp refreshment of Flying Fish tastes like skiing behind dolphins. ADSG figured this what it looks like.
FLYING FISH /
Dolphins
Director of photography / eugenio galli
Production / TRIPLANE
Agency / JOE PUBLIC UNITED
Post Production / STRANGELOVE
Family Time for DDB South Africa aims to make one simple point –The most important things you can give your family are your presence and your time. And if you can do that, through good times and bad, then you will remain close for life.
MCDONALDS /
Family Time
Director of photography / Calib HEYMANN
Production / VELOCITY FILMS
Agency / DDB
Post Production / LEFT
FCB Cape town devised the JIG for a Coca Cola global campaign. ADSG & Velocity films produced the launch TVC, a series of internet spots and a myriad of graphic content for social media with Tenant McKay.
COCACOLA /
Get Jiggy
Director of photography / PAUL GILPIN
Production / VELOCITY FILMS
Agency / FCB CAPE TOWN
Post Production / STRANGELOVE
In this spot, ‘herds’ of Titleist golfers search for their balls in hazards as Tiger heroically makes his way to the tee like a predator, preparing to strike with a superior Bridgestone B330 Ball.
BRIDGESTONE /
The Herd
Director of photography / PETER tischhauser
Production / VELOCITY FILMS
Agency / publicis
Post Production / Black Ginger
Ogilvy JHB conceived “Tumi’ an actor in a big budget feature film - Pitched as the quintessential Lunch Bar man on a mission to succeed. ADSG teamed up with Starfilms in Prague to bring Tumi’s mischievous antics, promoting his small car wash business to life.
CADBURYS /
Tumi’s Carwash
Director of photography / WERNER MARITZ
Production / VELOCITY FILMS & STAR FILMS
Agency / OGILVY JHB
Post Production / BLACKGINGER
Nothing can challenge the raw excitement and maneuverability of drone racing, except perhaps driving the all new Nissan Micra.
NISSAN /
Drones
Director of photography / PAUL GILPIN
Production / VELOCITY FILMS
Agency / TBWA JHB
Post Production / BLACKGINGER
’Triplets’ taps into the insight that South Africans are inherently joyful, and we have this joy within each and every one of us right from the very beginning. Glassworks in London helped ADSG bring this to life using motion capture performances of South African musicians The SOIL singing ‘JOY’.
CADBURY /
Triplets
Director of photography / WERNER MARITZ
Production / VELOCITY FILMS
Agency / OGILVY JHB
Post Production / GLASSWORKS LONDON
Limited Access within Cape National Park meant production was curtailed to a small area of rocks to shoot the New Toyota Prado. ADSG teamed up with BLACKGINGER to transform the footage and get the Prado exactly where it needed to be.
TOYOTA /
Bird
Director of photography / WERNER MARITZ
Production / VELOCITY FILMS
Agency / OGILVY JHB
Post Production / GLASSWORKS LONDON
ADSG and BLACKGINGER teamed up to transform basic scenes shot on a simple set into a fully realized aquarium. The actresses had to imagine that they were interacting with real fish. The underwater plants, particles and bubbles and animated fish were all created in CGI.
CADBURYS /
Aquarium
Director of photography / WERNER MARITZ
Production / VELOCITY FILMS
Agency / OGILVY JHB
Post Production / BLACKGINGER
DIGITAL DOMAIN in LA helped ADSG wind back the clock to a farm in 1973. An impressive Time-lapse scene created entirely in 3D shows how Liberty had the foresight back then to Invest in what would later become the richest square mile in Africa.
LIBERTY /
Sandton
Director of photography / PETER tischhauser
Production / VELOCITY FILMS
Agency / FOXP2 JHB
Post Production / DIGITAL DOMAIN LA
In a world where everything is connected and every connection is the difference between profit and loss - Stanlib is on the ground connecting the dots.
STANLIB /
Connections
Director of photography / PETER tischhauser
Production / VELOCITY FILMS
Agency / FOXP2 JHB
Post Production / BLACKGINGER
ADSG interpreted BBDO’s Monkey on your back concept as a live action puppeteer’d event. Every actor and Puppets performance was shot individually, and with the help of BLACKGINGER were composited & enhanced in 3D to create an absurd visual fiasco.
CHICKEN LICKEN /
Monkey
Director of photography / PETER tischhauser
Production / VELOCITY FILMS
Agency / NET#WORK BBDO
Post Production / BLACKGINGER
Some change the Game. Showmax - Africa's premium streaming platform changes the way we watch it with a new Live-Stream offering. Using a combination of motion capture, 3D set pieces & Live action, we brought Mohammad Ali back into the ring.
SHOWMAX /
Gamechangers
Director of photography / Paul Gilpin
Production / EGGFILMS
Agency / Showmax.
Post Production / Chocolate Tribe & Strangelove
Since convincing Leo Messi to swim with sharks, hang with vultures and get abducted by Aliens wasn’t successful - we joined forces with CITY FILMS in Beirut, UPP in Prague, MAMA FILMS in Spain, BANG BANG in South Africa and found another way of bringing them all together.
OOREDOO /
2019 CAMPAIGN
Director of photography / Werner Maritz
Production / CITYFILMS
Agency / FP7
Post Production / UPP PRAGUE
